Tripple-P value discipline model - part 2

Determining Value Disciplines: A Rovaha Synthesis of Two Models

With the business definition established, the next step is to determine which value disciplines drive the organization’s ability to deliver maximum value to its customers. To achieve this, we integrate two complementary models: the Value Discipline Model and the Value Stream Model, synthesizing them into the Rovaha Triple-P Value Discipline Model for a holistic strategic approach.

2. Value Stream Model

The Value Stream Model extends the Value Discipline Model by analyzing the flow of value creation through three generic value streams:

1. Acute or Urgent Transactions: Address immediate customer needs with precision and speed.
2. Contract Management: Focus on delivering consistent and tailored value for complex or long-term agreements.
3. Heterogeneous Products: Serve diverse needs by offering a broad range of customized solutions.

This model emphasizes operational alignment, ensuring processes directly support customer value and strategic orientation.

Acute / Urgency transactions

This value stream focuses on addressing immediate, time-sensitive customer needs with precision and speed. Customers in this stream typically face urgent situations where rapid delivery and availability are critical decision factors. The primary driver of value here is the organization’s ability to minimize delays, ensuring a seamless and efficient resolution.

Operationally, this value stream emphasizes streamlined processes, high responsiveness, and adaptability. Companies must maintain inventory or services readily available for quick deployment and leverage technologies such as automation or predictive analytics to meet demand spikes effectively.

Quality in this value stream is determined by the reliability and timeliness of the solution rather than its customization. For instance, businesses in healthcare (emergency care), logistics (same-day delivery), or repair services (on-demand technicians) often align with this model.

To succeed, organizations must focus on operational efficiency, resource readiness, and agility, balancing the need for speed with cost management. This value stream prioritizes "right now" solutions, making it indispensable in industries where convenience and immediacy are paramount.

Drivers of excellence:

• Strategic orientation: Problem oriëntation
• Determinant of quality: Operational quality
• Key value driver: Availability
• Operational dominancy: Professional is dominant

Contract management

The contract management value stream emphasizes building long-term, structured relationships with customers through clear agreements and ongoing value delivery. Customers in this stream often have complex or large-scale requirements that need consistent support over time.

The cornerstone of this value stream is the ability to meet defined expectations reliably while adapting to evolving needs within the scope of the contract. Operational focus includes creating tailored solutions, ensuring clarity in service level agreements (SLAs), and delivering outcomes aligned with customer goals. Strong relationship management and communication are critical success factors.

Determinants of quality include adherence to terms, flexibility, and the ability to innovate within the framework of the contract. Industries such as enterprise IT services, facility management, and outsourcing often operate under this model.

Organizations must ensure they have robust systems for monitoring performance metrics, managing compliance, and maintaining transparency with clients. This value stream excels in environments where predictability, trust, and accountability are essential.

Drivers of excellence:

• Strategic orientation: Personal oriëntation
• Determinant of quality: Relation quality
• Key value driver: Involvement
• Operational dominancy: Sales is dominant

Heterogenic Product

This value stream focuses on serving diverse customer needs by offering a broad range of products or services tailored to varying preferences. Customers in this stream value customization, choice, and flexibility, often requiring solutions that are non-standard or highly specialized.

Key drivers include the ability to handle variability efficiently, ensuring each product or service meets specific customer requirements. Operationally, organizations must balance standardization for efficiency with the ability to adapt processes to unique demands. Technologies such as modular design, mass customization, or flexible supply chains play an essential role.

Determinants of quality are product differentiation, customization options, and the ability to deliver within the promised timeframe. Businesses in industries like manufacturing (customized machinery), fashion (bespoke designs), and consulting often thrive on this model.

To succeed, companies must foster a customer-centric approach, invest in adaptable production systems, and maintain close feedback loops with clients. The heterogeneous product stream delivers value by ensuring every customer feels their unique needs are understood and met.

Drivers of excellence:

• Strategic orientation: Customer group oriëntation
• Determinant of quality: Process quality
• Key value driver: Plan able
• Operational dominancy: Planner is dominant