Alexander Osterwalder shares a short video to explain the structure of his business model canvas framework. Emphasizing the importance of searching for a business model, Osterwalder says, "Great products are becoming a commodity. It's the combination between great products and a great business model that is going to keep you ahead of the competition in the coming decade."
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Alexander Osterwalder | Mapping Customer Pains to Value Proposition
Business model innovator Alexander Osterwalder lays out reasons to map a product or service's value proposition with the actual pains customers face. Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how value is created.
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A very brief overview of the Value Proposition Canvas, a tool for visionaries, game changers, and challengers. This method from Strategyzer's bestselling management book Value Proposition Design is applied in leading organizations and start-ups worldwide.
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