EU e-Privacy Directive

This website uses cookies to manage authentication, navigation, and other functions. By using our website, you agree that we can place these types of cookies on your device.

View Privacy Policy

View e-Privacy Directive Documents

View GDPR Documents

You have declined cookies. This decision can be reversed.

Brand integration


Corporate branding is a subject that personally intrigues me as a marketer, due to its scientific deepening and pragmatic character combined with a management triangulation with angles from organizational strategy, business development and marketing strategy. To understand the magnitude of branding I have developed a brand integration model and a survey structure that could help you to measure the extent of brand integration.

For me,corporate branding means; strategic corporate orientation, harmonization and communication between the firm and its external environment, to create, build and maintain the right set of brand associations. I would like to share my knowledge and experience with you. My slideshare presentation is part of my MBA thesis, see main menu above.