Corporate branding is a subject that personally intrigues me as a marketer, due to its scientific deepening and pragmatic character combined with a management triangulation with angles from organizational strategy, business development and marketing strategy. To understand the magnitude of branding I have developed a brand integration model and a survey structure that could help you to measure the extent of brand integration.
For me,corporate branding means; strategic corporate orientation, harmonization and communication between the firm and its external environment, to create, build and maintain the right set of brand associations. I would like to share my knowledge and experience with you. My slideshare presentation is part of my MBA thesis, see main menu above.