Customer satisfaction survey

Any organisation has to listen to their customers and stakeholders. My study in customer satisfaction models have shown that the long-term success of a corporation is closely related to its ability to create and maintain loyal and satisfied customers, adapt to customer needs and changing preferences. Customer satisfaction is a crucial goal for most organizations.

In order to monitor customer satisfaction, and to take action for improving it, a number of different methods have been developed and tested. However, for the purpose of developing tangible applications for results a number of criteria have to be fulfilled in any such measurement system, not least if the ambition is to compare and benchmark. Once you understand what is driving customer satisfaction your are able to built sustainable customer relationships.

Unfortunately we often are not aware of the extent of satisfaction / dissatisfaction as long as we do not ask. In order to monitor customer satisfaction, and to take action for improving it, a number of different methods have been developed and tested. However, for the purpose of developing tangible applications for results a number of criteria have to be fulfilled in any such measurement system, not least if the ambition is to compare and benchmark.

I would like to share my customer satisfaction survey knowledge and experience with you. 

Have fun reading!