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Ronald van Haaften By Ronald van Haaften
Ronald van Haaften

Preface customer satisfaction models

This research paper is all about customer satisfaction and causal customer satisfaction models for B2C and B2B. From a best practice point of view relevant research findings are copied and reused in this research study. I have not placed content and citations between quotation marks and have not given (adequate) source references of the original (paper, thesis, and dissertation) author to improve overall readability. To compensate text source references I have add source references in foot notes.

Having said that, I have not copied text or taken ideas from someone else's work in order to use that as if they were my own, notwithstanding the fact that it could have been my reflection of that specific topic. For that reason this research document should be valued as a research paper completed with a collection of research findings. This research paper needs to be treated as it is. My research paper is applicable for limited distribution, do not copy paste text without mentioning the source and original document to avoid plagiarism.

I have studied and examined academic papers, thesis and dissertations regarding relevant customer satisfaction and customer satisfaction modeling. All documents where public (free) available.

Most important research documents used incl download link:

  • A comparative Study on Several National Customer Satisfaction
  • An analysis of the New Norwegian Customer Satisfaction Barometer (New NCSB) in a Supermarket Context
  • Customer satisfaction and customer value
  • Customer Satisfaction and Stock prices
  • Customer satisfaction surveys
  • Guidance Collecting Customer Satisfaction
  • Measuring customer satisfaction and loyalty
  • Measuring Online and Offline Shopping value perception
  • National Customer Satisfaction Measurement- Past and Future
  • Relation management and customer satisfaction in B2B
  • The evolution and future of national customer satisfaction index models
  • The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention
  • The one number you need
  • The six laws of customer experience
  • Why satisfied customers defect

You can read my research paper online by browsing through the pages, I have also created a nice powerpoint presentation for your convenience.

Please enjoy this research paper.


With kind regards,
Ronald van Haaften

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