Figure 7 Intrinsic, exchange, use and utilitarian value
Figure 8 Customer value hierarchy model (woodruff 1997)
Figure 9 Base model of channel purchase intentions
Figure 10 Importance of brand functions in B2B versus B2C
Figure 11Clasification of customer satisfaction criteria
Figure 12 Intervention cycle
Figure 13. Research strategy and method.
Figure 14 The original Swedish Customer Satisfaction Barometer model
Figure 15 The American Customer Satisfaction Index model
Figure 16 The Norwegian Customer Satisfaction barometer model
Figure 17 The European Customer Satisfaction Index model
Figure 18 Recommended SCI model – ECSI / EPSI model
Figure 19 European coverage EPSI
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