Rovaha Rovaha
Rovaha Rovaha
  • Home
  • Branding
    • Corporate branding
    • Brand integration
  • Customer satisfaction
    • Customer satisfaction models
    • Customer Satisfaction Questionnaire
  • Strategy
    • Strategy model
  • Communication
    • Rose of Leary
    • M&A: The role of Marketing
  • Multi media
    • Presentations
  • Loudspeaker design
    • SEAS Jenzen Next
      • Intro - SEAS Jenzen Next
      • Drawings
      • Image library
    • Vifa Format
      • Intro - how it all started
      • Drawings
      • Image library
  1. You are here:  
  2. Home
  3. Customer satisfaction
  4. Customer satisfaction models
  5. Data gathering
Details
Ronald van Haaften By Ronald van Haaften
Ronald van Haaften

4 Data gathering

In chapter three I have captured the empirical research structure by its type, strategy and method, objectivity and reliability, data collection, data processing, and research assessment. In this chapter I will describe how the relevant data is collected, which data is gathered, and justify among who the data is acquired with a direct relation to internal document, customer satisfaction.

4.1 Document analyses

I have studied and examined academic papers, thesis and dissertations regarding relevant customer satisfaction and customer satisfaction modelling. All documents where public available. For more information see download library.

Studied and examined documents:

  • Customer satisfaction and customer value (thesis university of Hasselt)
  • Customer satisfaction surveys (commercial white paper)
  • Relation management & customer satisfaction in B2B (com. white paper)
  • Measuring customer satisfaction (com. white paper)
  • The six laws of customer experience (com. white paper)
  • The evolution and future of national customer satisfaction index models. (research paper University of Michigan)
  • An analysis of the new Norwegian customer satisfaction barometer in a super market context ( research paper university of Rio Grando do Sul)
  • A comparative study on several national customer satisfaction indices (research paper university of Shanghai)
  • Guidance on capturing customer satisfaction results (com. white paper)
  • Customer satisfaction and stock prices : high returns low risk (Journal of marketing)
  • The ultimate question – NPS (HBR book)
  • Why satisfied customers defect (HBR reprint)
  • The one number you need to grow (HBR reprint)
Previous article: Emperical research structure Prev Next article: Analyses research Next

About the website

The Rovaha website is here to provide information and serve as a helpful resource, but it’s not meant to replace professional advice. It's designed to be a convenient and accessible space for visitors like you.

Thank you for visiting, and we hope you find value in what we share!

Ronald van Haaften at LinkedIn

Welcome to my professional LinkedIn


Who is online

We have 59 guests and no members online

(C) Rovaha 2024 | Ronald van Haaften

The Rovaha website is here to provide information and serve as a helpful resource, but it’s not meant to replace professional advice. It's designed to be a convenient and accessible space for visitors like you.

By exploring or using this non-commercial site, you agree to the terms and conditions, copyright notices, and privacy and cookie policies outlined here. Your continued use of the site means you accept these terms and agree to follow them. If these terms don’t work for you, we kindly ask that you stop using the website.

Thank you for visiting, and we hope you find value in what we share!

  • About this website
    • Privacy and Cookie Policy
    • Copyright notice
    • Term of Use
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Unknown
Unknown
Accept
Decline
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline
Save