7.6 Critical success factors and pitfalls

Whether all recommendations will lead to instant success depends on many factors. Nonetheless I am fully confident that all above mentioned recommendations will contribute significantly to better customer satisfaction performance and to a more structured and transparent marketing and communication organization. Last but not least I would like to emphasize both size of the coin by highlighting the critical success factor and pitfalls.

Critical success factors can be addressed as;

Pitfalls can be addressed as;