×

Message

EU e-Privacy Directive

This website uses cookies to manage authentication, navigation, and other functions. By using our website, you agree that we can place these types of cookies on your device.

View e-Privacy Directive Documents

You have declined cookies. This decision can be reversed.

7.6 Critical success factors and pitfalls

Whether all recommendations will lead to instant success depends on many factors. Nonetheless I am fully confident that all above mentioned recommendations will contribute significantly to better customer satisfaction performance and to a more structured and transparent marketing and communication organization. Last but not least I would like to emphasize both size of the coin by highlighting the critical success factor and pitfalls.

Critical success factors can be addressed as;

  • Effectiveness of implementation.
  • Understanding of urgency and reason for change.
  • MT Management support and trust.
  • Departmental management support and trust.
  • Willingness of employees.

Pitfalls can be addressed as;

  • Doing nothing and continuing today what we have done yesterday.
  • Implementing without full understanding and support of MT and Departmental managers.
  • Implementing without proper preparation, milestones and Deming-cycles
  • Implementing without ownership, accountability and responsibility.