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- Ronald van Haaften By
Customer satisfaction
Customer satisfaction means; the relationship between the firm and its customers, to create, build and maintain the right set of brand associations as an enabler for future business and loyal customers.
Satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth.
Obviously customer satisfaction is often one of the strategic objectives of a marketing communication strategy plan. Hence I have studied and reviewed several satisfaction models. Now it's ready for you: discover the theory of customer satisfaction.