Customer satisfaction models

Rovaha book customer satisfactionThis section will cover my research in customer satisfaction models. Customer satisfaction is a subject that personally intrigues me as a researcher and marketer, due to its scientific deepening and pragmatic character. It is currently and relevant of the management triangulation with angles from organizational strategy, business development and marketing strategy. Obviously customer satisfaction is one of the strategic objectives of the marketing strategy plan of many international corporations.

For me,customer satisfaction means; the relationship between the firm and its customers, to create, build and maintain the right set of brand associations as an enabler for future business and loyal customers. Obviously customer satisfaction is often one of the strategic objectives of a marketing communication strategy plan.

In the playing field of business administration, customer satisfaction fits within the sub-area of marketing management and communication strategy. For that reason customer satisfaction should be one of the strategic objectives of the marketing strategy plan of any organization.

I would like to share my customer satisfaction knowledge and experience with you. 

Have fun reading!

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List of articles in category Customer satisfaction models
Title Author
Abstract customer satisfaction models Written by Ronald van Haaften
Preface customer satisfaction models Written by Ronald van Haaften
Executive summary customer satisfaction Written by Ronald van Haaften
List of figures customer satisfaction Written by Ronald van Haaften
List of tables customer satisfaction Written by Ronald van Haaften
Research formulation Written by Ronald van Haaften
Problem definition Written by Ronald van Haaften
Central questions Written by Ronald van Haaften
Conceptual research model Written by Ronald van Haaften
Structure and classification Written by Ronald van Haaften
Theory of customer satisfaction Written by Ronald van Haaften
Literature study Written by Ronald van Haaften
Customer satisfaction Written by Ronald van Haaften
Effect of customer satisfaction on profitability Written by Ronald van Haaften
Customer loyalty and customer retention Written by Ronald van Haaften
Customer expectations and perceived value Written by Ronald van Haaften
Four types of value Written by Ronald van Haaften
Definitions of perceived value Written by Ronald van Haaften
Context-dependent nature of perceived value Written by Ronald van Haaften
Multi-dimensional-nature of perceived value Written by Ronald van Haaften
Consumers formation of expected value Written by Ronald van Haaften
Classification of purchase-related costs and benefits Written by Ronald van Haaften
Antecedents of perceived value and purchase intentions Written by Ronald van Haaften
Product value and product choice Written by Ronald van Haaften
Conclusion perceived value Written by Ronald van Haaften
Corporate brand image Written by Ronald van Haaften
Literature research reflection Written by Ronald van Haaften
Emperical research structure Written by Ronald van Haaften
Data gathering Written by Ronald van Haaften
Analyses research Written by Ronald van Haaften
Customer satisfaction index (CSI) models Written by Ronald van Haaften
The Swedish Customer Loyalty Barometer (SCSB) Written by Ronald van Haaften
The American Customer Satisfaction Index (ACSI) Written by Ronald van Haaften
The Norwegian Customer Satisfaction Barometer (NCSB) Written by Ronald van Haaften
The European Customer Satisfaction Index (ECSI) Written by Ronald van Haaften
Comparison of customer satisfaction models Written by Ronald van Haaften
Conclusion customer satisfaction research Written by Ronald van Haaften
Advice and recommendations Written by Ronald van Haaften
Implement a causal customer satisfaction model Written by Ronald van Haaften
Standardize multi lingual survey questionnaire Written by Ronald van Haaften
Secure process ownership and process managers. Written by Ronald van Haaften
Customer satisfaction survey on a monthly base Written by Ronald van Haaften
Standardize process flow and reporting structures Written by Ronald van Haaften
Critical success factors and pitfalls Written by Ronald van Haaften
Literature list Written by Ronald van Haaften