Customer satisfaction models

This section will cover my research in customer satisfaction models. Customer satisfaction is a subject that personally intrigues me as a researcher and marketer, due to its scientific deepening and pragmatic character. It is currently and relevant of the management triangulation with angles from organizational strategy, business development and marketing strategy. Obviously customer satisfaction is one of the strategic objectives of the marketing strategy plan of many international corporations.

For me,customer satisfaction means; the relationship between the firm and its customers, to create, build and maintain the right set of brand associations as an enabler for future business and loyal customers. Obviously customer satisfaction is often one of the strategic objectives of a marketing communication strategy plan.

In the playing field of business administration, customer satisfaction fits within the sub-area of marketing management and communication strategy. For that reason customer satisfaction should be one of the strategic objectives of the marketing strategy plan of any organization.

I would like to share my customer satisfaction knowledge and experience with you. 

Have fun reading!