×

Warning

EU e-Privacy Directive

This website uses cookies to manage authentication, navigation, and other functions. By using our website, you agree that we can place these types of cookies on your device.

View Privacy Policy

View e-Privacy Directive Documents

View GDPR Documents

You have declined cookies. This decision can be reversed.

5 Literature list.

  • Aaker, J.L. (1997). Dimensions of brand personality. published in Journal of Marketing Research, number 34, page 347-356.
  • Aaker, J.L. (2004). When good brands go bad. published in Journal of Consumer Research, Vol 31, June 2004.
  • Aaker, D.A. (2004). Leverage the Corporate Brand. California Management Review, vol 46. No 3 Spring 2004, page 6-18.
  • Aaker, D.A. (1991). Managing Brand Equity:Capitalizing on the Value of a Brand Name. Book review published in journal of markeying, vol 56 (April 1992), 125-134.
  • Aaker, D.A., E. Joachimsthaler. (1999). The Lure of Global Branding. Published in Harvard Business Review November/December pp 137-144.
  • Aaker, D.A., E. Joachimsthaler. (2000). Brand leadership, Simon & Schuster UK Ltd.
  • Aaker, D.A. (1996). Building strong brands, Simon & Schuster UK Ltd.
  • Aaker, D.A., E. Joachimsthaler. (1997). Building Brands without Mass Media, published in Harvard Business Review January 1997.
  • Alarik, B. (2000). The structure of multinational corporations, literature study Göteborgs Universitet.
  • Arnold, D. (1992). The handbook of brand management, Addison Wesley Publishing.
  • Bendapudi, N., V. Bendapudi. (2005). Creating the living Brand, published in Harvard Business Review May 2005.
  • Caterpillar. (2007). Annual State of the Brand, published by Caterpillar USA.
  • Caterpillar. (2006). Annual State of the Brand, published by Caterpillar USA.
  • Doz, Y., J. Santos, P. Williamson. (2001). From Global to Metanational, Harvard Business School Press.
  • Johnson, B. (2001). Toward a New Classification of Nonexperimental Quantitative Research, published in Educational Researcher, Vol. 30. No. 2, pp. 3–13.
  • Gelder, S. van. (2003). Global Brand Strategy, Kogan Page ltd.
  • Ghemawat, P. Regional Strategies for Global Leadership, published in Harvard Business Review December 2005
  • Goshal, S., D.E. Westney. (2005). Organization Theory And The Multinational Corporation, Palgrave Macmillan.
  • Holt, D.B., J.A. Quelch, E.L. Taylor. (2004). How Global Brands Compete. published in Harvard Business Review September 2004.
  • Hulberg, J. (2006). Integrating corporate branding and sociological paradigms: A literature study, published in Brand Management vol. 13, nos 1/2, 60-73 September-November 2006
  • Johnson, G., K. Scholes, R. Whittington. (2005). Exploring Corporate Strategy, Seventh Edition, Prentice-Hall, Inc.
  • Kapferer, J.N. (2007). The New Strategic Brand Management, Kogan Page Ltd.
  • Keller, K.L., K. Richey. (2006). The importance of corporate brand personality traits to a successful 21st century business, published in Brand Management vol 14, nos1/2, 74-81 September-November 2006.
  • Keller, K.L., D.R. Lehmann. (2004). Brands and Branding: Research findings and future Priorities, white paper.
  • Keller, K.L., (2006), Strategic brand management: Building, Measuring and managing Brand Equity. Academic Internet Publishers Incorporated.
  • Keller, K.L. (2000). The Brand Report Card, published in Harvard Business Review 2000.
  • Keller, K.L., B. Sternthal, A. Tybout. (2002). Three Questions You Need To Ask About Your Brand, published in Harvard Business Review September 2002.
  • Kerlinger, F.N., H.B. Lee. (2000). Foundations of Behavioral Research, (4th. ed.) Harcourt College Publishers:Fort Worth, TX.
  • Kotler, P. (2006). Marketing Management, Tenth Edition, Prentice-Hall, Inc.
  • Kotler, P., P. Waldemar. (2006). B2B Brand Management, Springer-Verlag GmbH.
  • Levit, T. (1983). The globalisation of Markets, published in Harvard Business Review May/June pp 92-95.
  • Mandour, Y., M. Bekkers, P. waalewijn. (2006). Marketing- en strategiemodellen, Academic service.
  • Mitchell, C. (2002). Selling the Brand Inside, published in Harvard Business Review January 2002.
  • Oxford English Dictionary. (2005). Oxford University Press.
  • Petty, R. E., J.T. Cacioppo. (1996). Attitudes and Persuasion: classic and contemporary approaches. Westview Press.
  • Porter, M.E. (1990). The Competitive Advantage of Nations. Published in Harvard Business Review March 1990.
  • Ries, A., J. Trout. (2001). Positioning, The battle for your mind, McGraw-Hill Companies.
  • Ries, A, L. Ries. (2000). The 22 Immutable Laws Of Branding, Profile Books Ltd.
  • Trout, J., S. Rivkin. (1996). The new positioning, McGraw-Hill Companies.
  • Trout, J. (2001). Brands, Big Brands, Big Trouble, McGraw-Hill Companies.
  • Venaik, S., D.F. Midgley, T.M. Devinney. (2001). The dimensionality of the Intergration-Responsiveness framework: An Emperical assessment, White
  • Paper.
  • Wasilewski, N. (2002). The pursuit of transnational strategies. White paper.