Rovaha Rovaha
Rovaha Rovaha
  • Home
  • Branding
    • Corporate branding
    • Brand integration
  • Customer satisfaction
    • Customer satisfaction models
    • Customer Satisfaction Questionnaire
  • Strategy
    • Strategy model
  • Communication
    • Rose of Leary
    • M&A: The role of Marketing
  • Multi media
    • Presentations
  • Loudspeaker design
    • SEAS Jenzen Next
      • Intro - SEAS Jenzen Next
      • Drawings
      • Image library
    • Vifa Format
      • Intro - how it all started
      • Drawings
      • Image library
  1. You are here:  
  2. Home
  3. Branding
  4. Corporate branding
  5. Literature list
Details
Ronald van Haaften By Ronald van Haaften
Ronald van Haaften

5 Literature list.

  • Aaker, J.L. (1997). Dimensions of brand personality. published in Journal of Marketing Research, number 34, page 347-356.
  • Aaker, J.L. (2004). When good brands go bad. published in Journal of Consumer Research, Vol 31, June 2004.
  • Aaker, D.A. (2004). Leverage the Corporate Brand. California Management Review, vol 46. No 3 Spring 2004, page 6-18.
  • Aaker, D.A. (1991). Managing Brand Equity:Capitalizing on the Value of a Brand Name. Book review published in journal of markeying, vol 56 (April 1992), 125-134.
  • Aaker, D.A., E. Joachimsthaler. (1999). The Lure of Global Branding. Published in Harvard Business Review November/December pp 137-144.
  • Aaker, D.A., E. Joachimsthaler. (2000). Brand leadership, Simon & Schuster UK Ltd.
  • Aaker, D.A. (1996). Building strong brands, Simon & Schuster UK Ltd.
  • Aaker, D.A., E. Joachimsthaler. (1997). Building Brands without Mass Media, published in Harvard Business Review January 1997.
  • Alarik, B. (2000). The structure of multinational corporations, literature study Göteborgs Universitet.
  • Arnold, D. (1992). The handbook of brand management, Addison Wesley Publishing.
  • Bendapudi, N., V. Bendapudi. (2005). Creating the living Brand, published in Harvard Business Review May 2005.
  • Caterpillar. (2007). Annual State of the Brand, published by Caterpillar USA.
  • Caterpillar. (2006). Annual State of the Brand, published by Caterpillar USA.
  • Doz, Y., J. Santos, P. Williamson. (2001). From Global to Metanational, Harvard Business School Press.
  • Johnson, B. (2001). Toward a New Classification of Nonexperimental Quantitative Research, published in Educational Researcher, Vol. 30. No. 2, pp. 3–13.
  • Gelder, S. van. (2003). Global Brand Strategy, Kogan Page ltd.
  • Ghemawat, P. Regional Strategies for Global Leadership, published in Harvard Business Review December 2005
  • Goshal, S., D.E. Westney. (2005). Organization Theory And The Multinational Corporation, Palgrave Macmillan.
  • Holt, D.B., J.A. Quelch, E.L. Taylor. (2004). How Global Brands Compete. published in Harvard Business Review September 2004.
  • Hulberg, J. (2006). Integrating corporate branding and sociological paradigms: A literature study, published in Brand Management vol. 13, nos 1/2, 60-73 September-November 2006
  • Johnson, G., K. Scholes, R. Whittington. (2005). Exploring Corporate Strategy, Seventh Edition, Prentice-Hall, Inc.
  • Kapferer, J.N. (2007). The New Strategic Brand Management, Kogan Page Ltd.
  • Keller, K.L., K. Richey. (2006). The importance of corporate brand personality traits to a successful 21st century business, published in Brand Management vol 14, nos1/2, 74-81 September-November 2006.
  • Keller, K.L., D.R. Lehmann. (2004). Brands and Branding: Research findings and future Priorities, white paper.
  • Keller, K.L., (2006), Strategic brand management: Building, Measuring and managing Brand Equity. Academic Internet Publishers Incorporated.
  • Keller, K.L. (2000). The Brand Report Card, published in Harvard Business Review 2000.
  • Keller, K.L., B. Sternthal, A. Tybout. (2002). Three Questions You Need To Ask About Your Brand, published in Harvard Business Review September 2002.
  • Kerlinger, F.N., H.B. Lee. (2000). Foundations of Behavioral Research, (4th. ed.) Harcourt College Publishers:Fort Worth, TX.
  • Kotler, P. (2006). Marketing Management, Tenth Edition, Prentice-Hall, Inc.
  • Kotler, P., P. Waldemar. (2006). B2B Brand Management, Springer-Verlag GmbH.
  • Levit, T. (1983). The globalisation of Markets, published in Harvard Business Review May/June pp 92-95.
  • Mandour, Y., M. Bekkers, P. waalewijn. (2006). Marketing- en strategiemodellen, Academic service.
  • Mitchell, C. (2002). Selling the Brand Inside, published in Harvard Business Review January 2002.
  • Oxford English Dictionary. (2005). Oxford University Press.
  • Petty, R. E., J.T. Cacioppo. (1996). Attitudes and Persuasion: classic and contemporary approaches. Westview Press.
  • Porter, M.E. (1990). The Competitive Advantage of Nations. Published in Harvard Business Review March 1990.
  • Ries, A., J. Trout. (2001). Positioning, The battle for your mind, McGraw-Hill Companies.
  • Ries, A, L. Ries. (2000). The 22 Immutable Laws Of Branding, Profile Books Ltd.
  • Trout, J., S. Rivkin. (1996). The new positioning, McGraw-Hill Companies.
  • Trout, J. (2001). Brands, Big Brands, Big Trouble, McGraw-Hill Companies.
  • Venaik, S., D.F. Midgley, T.M. Devinney. (2001). The dimensionality of the Intergration-Responsiveness framework: An Emperical assessment, White
  • Paper.
  • Wasilewski, N. (2002). The pursuit of transnational strategies. White paper.
Previous article: Critical Success factors and pitfalls Prev Next article: Internet sources. Next

About the website

The Rovaha website is here to provide information and serve as a helpful resource, but it’s not meant to replace professional advice. It's designed to be a convenient and accessible space for visitors like you.

Thank you for visiting, and we hope you find value in what we share!

Ronald van Haaften at LinkedIn

Welcome to my professional LinkedIn


Who is online

We have 39 guests and no members online

(C) Rovaha 2024 | Ronald van Haaften

The Rovaha website is here to provide information and serve as a helpful resource, but it’s not meant to replace professional advice. It's designed to be a convenient and accessible space for visitors like you.

By exploring or using this non-commercial site, you agree to the terms and conditions, copyright notices, and privacy and cookie policies outlined here. Your continued use of the site means you accept these terms and agree to follow them. If these terms don’t work for you, we kindly ask that you stop using the website.

Thank you for visiting, and we hope you find value in what we share!

  • About this website
    • Privacy and Cookie Policy
    • Copyright notice
    • Term of Use
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Unknown
Unknown
Accept
Decline
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline
Save