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Rovaha | Corporate branding

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Written by Ronald van Haaften

5.1 Internet Sources.

  • http://www.hbr.com
  • http://www.palgrave-journals.com
  • http://www.positioneringsgroep.org
  • http://faculty-gsb.stanford.edu/aaker/
  • http://www.marketingpower.com
  • http://www.prophet.com
  • http://www.eurib.org
  • http://new.zanthus.com
  • http://www.cat.com
  • http://brand.cat.com (secured web site)
  • http://www.interbrand.com/en/best-global-brands/previous-years/best-global-brands-2007.aspx
  • http://cgi.money.cnn.com/tools/fortune/custom_ranking_2008.jsp
  • http://en.wikipedia.org
  • http://www.flickr.com/photos/mleak/sets/72157601527097498/ Cover photo Emily Berezin, May 15th 2008.
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