Figures - MBA Thesis Corporate Branding

The models shown are used in my MBA Thesis Corporate Branding

Brand relation spectrum.jpg Figure  - The Frame work and identities of AC2ID test.jpg Figure  - conceptual research model.jpg

Figure 1 - The integration-responsiveness grid.png Figure 10 - The relationship between the elements of a brand.png Figure 11 - House of brands versus branded house.png

Figure 12 - Generic branding options according Backhaus.jpg Figure 13 - Brand Architecture.jpg Figure 13 - Research strategy and method.jpg

Figure 14 - Identity and image.jpg Figure 15 - Brand identity prism and three-tier pyramid.jpg Figure 16 - Brand identity perspectives.jpg

Figure 17 - Brand personality.jpg Figure 18 - Value disciple model.png Figure 19 - The Graveyard model.png

Figure 2 - The integration-responsiveness grid.png Figure 20 - From awareness to financial value.jpg Figure 21 - How brand equity generates value.jpg

Figure 22 - The brand equity Ten.png Figure 23 - Customer based brand equity pyramid CBBE-model.jpg Figure 24 - Communication tools, interface and triangle.jpg

Figure 25 - Brand integration model by Ronald van Haaften.jpg Figure 26 - Caterpillars brandscape.jpg Figure 27 - Brand interview funnel.jpg

Figure 29 - Rovaha brand equity model.jpg Figure 3 - The product and the brand - halo effect.jpg Figure 31 - Brand identity planning model.png

Figure 4 - The brand system - power of influence.png Figure 5 - Importance of brand functions in B2B versus B2C.png Figure 6 - Brand relevance according to context factors.jpg

Figure 7 - The role of B2B brands.png Figure 8 - Sequence of the brand building processes.png Figure 9 - Brand Leadership Tasks.jpg

Figure_28_Interview_operationalization.jpg Positioning alternative branding strategies.png