List of figures - MBA Thesis Corporate Branding
Figure 1. The integration-responsiveness grid. (Prahalad and Doz, 1987)
Figure 2. The integration-responsiveness grid. (Prahalad and Doz, 1987)
Figure 3. The product and the brand - halo effect (Kapferer, 2007:43).
Figure 4. The brand system: power of influence.
Figure 5. Importance of brand functions in B2B versus B2C (Kotler & Pfoertsch, 2006:47).
Figure 6. Brand relevance according to context factors (Kotler & Pfoertsch, 2006:49-50).
Figure 7. The role of B2B brands (Kotler & Pfoertsch, 2006:52).
Figure 8. Sequence of the brand building processes (Kotler & Pfoertsch, 2006:160).
Figure 9. Brand Leadership Tasks (Aaker, 2000:25).
Figure 10. The relationship between the elements of a brand (Arnold, 1992:17).
Figure 11. House of brands versus branded house (Kapferer, 2007:319).
Figure 12. Generic branding options according Backhaus (Kotler & Pfoertsch, 2006:77).
Figure 13. Brand Architecture (Aaker, 2000:135).
Figure 14. Identity and image (Kapferer, 2007:98).
Figure 15. Brand identity prism and three-tier pyramid (Kapferer, 2007:107 & 223).
Figure 16. Brand identity perspectives (Aaker, 1996:79).
Figure 17. Brand personality (Aaker, 1997:354)
Figure 18. Value disciple model (Treacy & Wiersema, 1993,3)
Figure 19. The Graveyard model, as quoted in Aaker (Aaker, 1996:15).
Figure 20. From awareness to financial value (Kapferer, 2007:14).
Figure 21. How brand equity generates value (Aaker, 1996:9)
Figure 22. The brand equity Ten (Aaker, 1996:319)
Figure 23. Customer based brand equity pyramid: CBBE-model (Keller, 2007:60-61).
Figure 24. Communication tools, interface & triangle (Kotler & Pfoertsch, 2006:109).
Figure 25. Brand integration model by Ronald van Haaften.
Figure 26. Caterpillar's "brandscape" (Caterpillar, 2006:4)
Figure 27. Brand interview funnel.
Figure 28. Operationalization brand interview and interview questions.
Figure 29. Rovaha brand equity model (RBE model).
Figure 30. Brand Architecture (Aaker, 2000:135).
Figure 31. Brand identity planning model (Aaker, 2000:44)