Knowledge diffusion
Food for thought
Branding
Strategic corporate branding
Keeping customers first
Customer satisfaction models
Strategy
Create sustainable strategies
Communication
Behavioral interaction patterns
What is this website all about?
Welcome to a space dedicated to the joy of sharing knowledge and experiences. Over the past few decades, I've passionately gathered and shared hundreds of PDFs, presentations, insights, and lessons learned. This website is my way of giving structure and permanence to this ever-growing collection—transforming it into a resource that anyone can explore and benefit from.
This non-commercial platform was created with you in mind, driven by a deep belief in the power of knowledge to inspire and connect. While it may not encompass everything, my hope is that you'll discover something valuable here—something that sparks curiosity, offers guidance, or simply makes your journey a little richer.
As you explore, remember this timeless thought: "It is better to travel well than to arrive." – Buddha
Thank you for visiting, and may this site be a companion on your quest for knowledge and understanding.
Kind regards,
Testimonial - White paper corporate branding
"I read your paper, and I liked how you structured. Thank you for sending me all this wonderful information.
I looked at the stuff, it is really great. You have developed a very detailed system based on all the important
concepts in the industry. What I also liked that you quoted my publications and that you developed some
nice graphs from the concepts of the Kotler/Pfoertsch B2B Brand management book..."
Prof. Dr. Waldemar Pfoertsch,
International Business and Business Marketing / Branding, Pforzheim University Business School
Communication skills
Influence Others? Start with Yourself!
The journey to effective communication and collaboration begins with self-awareness. By understanding and applying the principles of the interpersonal circumplex, you can elevate your interactions to a higher level of efficiency and effectiveness. With conscious, deliberate choices in your behavior, you can positively influence others, fostering stronger connections and unlocking the full potential of mutual collaboration.
This concept is rooted in the work of psychologist Timothy Leary, who developed a groundbreaking theory of interaction behavior. His research revealed a profound and consistent interdependency in the way people behave with one another—offering valuable insights to help you navigate interpersonal dynamics with greater success.
Customer satisfaction
Understanding and Measuring Customer Satisfaction: A Strategic Imperative
Customer satisfaction reflects the bond between a business and its customers, shaping and maintaining the right brand associations to enable future growth and foster loyalty. It’s a cornerstone of long-term success, driving repeat purchases, brand loyalty, and positive word-of-mouth recommendations, which are essential for sustainable business growth and a competitive edge in today’s market.
Naturally, enhancing customer satisfaction is often a core objective in any strategic marketing communication plan. To support this, I’ve explored and analyzed several satisfaction models, combining insights from research and real-world practices. Now, it’s ready for you: dive into the theory of customer satisfaction and unlock its potential for your business!
Strategy model
Exploring Strategy Models: Insights and Experience
Over the last 50 years, countless strategy models have been developed for various markets and segments, each offering valuable insights into understanding and navigating your competitive landscape. I’ve delved into numerous books packed with these models—and truth be told, I’m still exploring. Some models focus on individual strategy elements, while others address comprehensive processes, making each one a unique tool for analysis and action.
Among all these, one of my favorite models is one I’ve personally constructed, tested, and refined over the past 10 years. It has stood the test of time, proving its value in practical applications. Let’s be honest, many strategy models are variations on the same theme, built around familiar core concepts, theories, or ideas but presented in slightly different formats. And yes, my model is no exception! But what sets it apart is its real-world effectiveness and the lessons it brings to the table.
Corporate branding
Corporate Branding: A Strategic Tool for Global Success
In my MBA thesis, I explored corporate branding as a holistic and powerful strategic tool capable of driving international business development. My research was inspired by the strategic shift of global organizations transitioning from a localized responsiveness strategy to a transnational approach—one that demands a delicate balance between integration and local responsiveness.
To me, corporate branding embodies much more than a logo or tagline. It represents strategic corporate orientation, alignment, and effective communication between a company and its external environment. The goal? To create, nurture, and sustain the right brand associations that resonate across diverse markets.
Ready to navigate these complex processes and elevate your branding strategy? Start here and discover the potential of corporate branding to empower your business on a global scale.
Satisfaction survey
Customer Satisfaction: The Key to Lasting Success
Many customers remain silent after negative experiences, making it essential to recognize that dissatisfaction often goes unnoticed—varying significantly across industry sectors. Simply put, if we don’t ask, we may never fully understand the extent of customer satisfaction or dissatisfaction.
Conducting customer satisfaction research requires the utmost care. It should be a continuous, consistent, timely, accurate, and reliable process to provide meaningful insights. This is where a well-designed approach to surveys and analysis transforms into a powerful tool for strategic business development.
By identifying the key drivers of customer satisfaction, you gain the ability to build sustainable, long-lasting customer relationships—strengthening loyalty and driving success. Let the journey to understanding your customers begin here.
Brand integration
Building Brand Equity: A Path to Loyalty and Success
In today’s competitive landscape, building and managing brand equity has become a top priority for companies of every size, across industries, and in diverse markets. Strong brand equity drives customer loyalty, enhances profitability, and reinforces the overall strength of a corporate brand. The benefits of having a well-established brand are undeniable.
To fully grasp the impact of branding and pinpoint critical areas of focus, I developed a brand integration model and survey structure. These tools originated from my MBA thesis on Corporate Branding and have proven to be invaluable in my research and practical applications. I hope they will be just as helpful for you.
Ready to tackle complex branding processes with confidence? Start here and discover the power of a strategic approach to brand equity.