- Written by Ronald van Haaften
What is this website all about?
Sometimes we like to share something. Over the last 20 years I have read, learned and shared hundreds of PDF, presentations, knowlegde, experiences, and so on and so fort. Social multi media options are nice platforms, nevertheless I would like to get some structure and sustainability in my data & information stream. For that reason I have build this non-commercial website for you.
I trust you will appreciate my "hobby" website project and its content. It has been designed and presented to the best interests of you and your fellow website visitors. Although I realize that it is far from complete, I trust this nice quote will comfort you..."It is better to travel well than to arrive." (Buddha).
Kind regards, Ronald van Haaften MBA.
A friendly quote from Prof. Dr. Waldemar Pfoertsch concerning Corporate Branding:
"I read your paper, and I liked how you structured. Thank you for sending me all this wonderful information. I looked at the stuff, it is really great. You have developed a very detailed system based on all the important concepts in the industry. What I also liked that you quoted my publications and that you developed some nice graphs from the concepts of the Kotler/Pfoertsch B2B Brand management book..."
Prof. Dr. Waldemar Pfoertsch
International Business and Business Marketing / Branding
Pforzheim University Business School